Cognism vs Apollo.io

Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.

Cognism and Apollo.io compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Apollo.io is the more searched of the two: about 37,993 searches a month against 3,499 for Cognism, roughly 11 times as many. Cognism is listed as paid; Apollo.io as freemium.

Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.

Tagline
AI sales intelligence for B2B.
AI sales engagement & data.
Pricing
Free plan
Starting price
N/A
$49/mo
Search trend (3 mo)
-0.7%
-30.5%
Rating
No reviews yet
No reviews yet
Upvotes
N/A
N/A
Verified
Categories
Sales
Sales
Website
cognism.com
apollo.io

More about Cognism

AI sales intelligence for B2B.

Read the Cognism review

More about Apollo.io

AI sales engagement & data.

Read the Apollo.io review

Frequently asked questions

Cognism or Apollo.io, which is better?
Neither is better in general. Apollo.io is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
Is Cognism or Apollo.io cheaper?
Cognism is listed as paid and Apollo.io as freemium. Tier prices are on each tool's own page.