HubSpot AI vs Apollo.io

Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.

HubSpot AI and Apollo.io compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Apollo.io is the more searched of the two: about 37,993 searches a month against 1,307 for HubSpot AI, roughly 29 times as many. Both are listed as freemium.

Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.

Tagline
AI features in HubSpot.
AI sales engagement & data.
Pricing
Free plan
Free plan
Starting price
$15/mo
$49/mo
Search trend (3 mo)
-36.8%
-30.5%
Rating
No reviews yet
No reviews yet
Upvotes
N/A
N/A
Verified
Categories
Sales, Marketing & SEO
Sales
Website
hubspot.com
apollo.io

More about HubSpot AI

AI features in HubSpot.

Read the HubSpot AI review

More about Apollo.io

AI sales engagement & data.

Read the Apollo.io review

Frequently asked questions

HubSpot AI or Apollo.io, which is better?
Neither is better in general. Apollo.io is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
Is HubSpot AI or Apollo.io cheaper?
Both are listed as freemium. Exact tier prices are on each tool's own page, taken from the vendor's pricing page.