
Crisp
Customer chat with AI assist.
About Crisp
Support gets messy fast. A visitor pings you on the website chat, a customer follows up on WhatsApp, someone else emails the same question for the third time this week, and your two-person team is copy-pasting answers across four tabs. Each new channel adds another inbox to watch, and the repetitive questions never stop. Crisp is built for exactly that problem: it pulls every conversation into one shared inbox and puts an AI agent in front of it to answer the easy stuff before a human has to.
The pitch on crisp.chat is direct: "Automate 50% of your inquiries with AI." The AI agent, which Crisp calls Hugo, is set up in four steps. You train it on your website (Crisp crawls it for you), PDFs and Knowledge Base articles, build a workflow in a no-code builder or start from a template, deploy it to a channel like the web widget, WhatsApp, Messenger, Instagram or email, then review its conversations and fix bad answers. Around that sits the rest of a helpdesk: a chat widget with SDKs for iOS, Android and React, a built-in CRM, a knowledge base, ticketing, a status page, analytics and marketing campaigns. If you're not ready to let an AI talk to customers, you can use the same no-code tooling for internal automations instead.
The pricing story is the other half of the appeal. Crisp advertises flat pricing to lower your cost per agent, which is a deliberate contrast to per-seat helpdesks. There's a Free Forever plan with 2 seats and a shared inbox, paid plans start at $25/mo, and every new account gets a 14-day trial of all features with no card required. The catch: the free plan includes no AI credits, so the headline AI agent is something you'll be paying for. Crisp says 10,000 companies use it, and it's a sensible pick if you want chat, inbox and AI in one place without stitching together three tools.
Key features
Hugo AI agent in 4 steps
You train the agent on your crawled website, uploaded PDFs and Knowledge Base articles, build a workflow with the no-code builder or a template, deploy it to a channel, then review and correct its answers.
Omnichannel shared inbox
Conversations from the chat widget, email, WhatsApp, Messenger and 8 other channels land in one collaborative inbox your whole team can work from.
Chat widget and SDKs
You can add the chat widget to a website or web app in minutes, and Crisp offers SDKs for native iOS, Android and React apps.
Built-in support CRM
Lead and customer data syncs into a single CRM so you see someone's past interactions while you're talking to them.
AI copilot for your team
Smart replies, auto-summaries, writing tools and a support copilot trained on your content help agents handle more conversations without an AI facing customers directly.
Knowledge base, ticketing and status page
You get a branded help center, a ticketing system and a status page alongside the inbox, so customers can self-serve before they open a chat.
Best for
- small teams handling chat, email and WhatsApp in one place
- startups wanting a free shared inbox for 2 people
- SaaS companies adding in-app chat via iOS, Android or React SDKs
- teams that want flat pricing instead of per-seat helpdesk bills
- Shopify stores syncing support conversations with orders
Skip if
- Skip this if you want AI answers on the free plan, since it includes no AI credits.
- Skip this if you need to know exactly which language model powers your AI agent, because the site doesn't say.
- Skip this if your team needs more than 2 seats and won't move off a free tool.
Pros & cons
Pros
- The free plan is genuinely usable: 2 seats, a shared inbox, mobile apps, chat SDKs and contact forms at no cost.
- The 14-day trial opens every Crisp feature with no card required, so you can test Hugo properly before paying.
- Hugo can run on WhatsApp, Messenger, Instagram and email, not just the website widget.
- There's a review loop: you can see what customers said to the AI agent and correct invalid answers.
- Flat pricing means adding agents doesn't automatically push up your bill the way per-seat tools do.
Cons
- No AI credits on the free plan, so the main selling point requires a paid plan starting at $25/mo.
- Some features, including the AI helpdesk tools, are tied to the Crisp Plus plan, and the source text doesn't break down what each paid tier includes.
- Crisp doesn't disclose which model powers Hugo or how AI credits are consumed, so usage costs only become clear after signup.
- The "automate 50% of your inquiries" figure is a marketing claim, and your results will depend heavily on how good your docs are.
Pricing
| Tier | Price | Includes |
|---|---|---|
| Free | $0 (Free Forever) | 2 seats, website chat widget, shared inbox, mobile apps, chat SDKs, contact form. No AI credits included. |
| Paid plans | From $25/mo | Flat pricing aimed at lowering cost per agent, with higher tiers like Crisp Plus adding the AI helpdesk features. Any plan can be tried free for 14 days with full feature access. |
Frequently asked questions
Is Crisp free?
Yes. The Free Forever plan includes 2 seats, a website chat widget, shared inbox, mobile apps and chat SDKs, but no AI credits. Paid plans start at $25/mo.
How do I train Crisp's AI agent?
Crisp crawls your website automatically, and you can add PDFs and Knowledge Base articles on top. You then build a workflow in the no-code builder or pick a template, which takes 4 steps total.
Which channels can the AI agent answer on?
Hugo can be deployed on the web chat widget, WhatsApp, Messenger, Instagram and email. The shared inbox supports those plus 8 other channels.
Can I try paid features before buying?
Every new account gets a 14-day trial with all Crisp features enabled. No credit card is required.
How does Crisp compare to Intercom?
Both pair a shared inbox with an AI agent, but Crisp pitches flat pricing to keep cost per agent down, while Intercom bills per seat. For a small team, Crisp is usually the cheaper way to get started.
How Crisp compares
Crisp vs Intercom
Intercom is the heavier, pricier option with per-seat billing, while Crisp gets you a shared inbox and AI agent for far less if you're a small team.
Crisp vs Zendesk
Zendesk suits large support orgs with complex ticketing, but Crisp is faster to set up and more chat-first for startups.
Crisp vs Tidio
Tidio targets a similar small-business crowd with chat plus AI, so it's worth trialing both, though Crisp bundles more extras like a CRM, status page and native app SDKs.
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