Framer AI

Framer AI

Generate websites with AI.

Free planFrom $10/moDesignCode & Developer
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About Framer AI

Framer AI works like a chat window sitting on top of a real design canvas. You describe the website, page or change you want, and Framer's agent builds editable pages, sections, copy and visuals directly inside your project. The demo shows exactly that kind of request: "Change the hero to a vertical stack layout, then replace the hero image with the image attached." The output isn't a screenshot or a locked template. It's actual layers on the canvas, so you can keep prompting or grab the mouse and take over whenever the agent gets it wrong.

Under the hood, you pick which model does the work. Framer lists three featured models: Petal 3.1 ("builds and ships"), Ember 4.7 ("fast and efficient") and Horizon 2.1 ("for complex work"). The agent isn't limited to layout. It can create CMS collections and populate content, and it can write custom code components when you describe an interaction or live feature, like the ImageSlider shown on the page. Those components stay connected to your design system, so they don't arrive as orphaned snippets you have to wire up by hand. For developers there's also a documented layer of Plugins, a Server API, Fetch, code Components and Overrides.

The pitch is "Create with AI. Stay in control from canvas to publish," and that's the honest summary. This is a website builder for designers and teams that happens to have a capable agent, not a one-shot site generator that hands you a finished product and walks away. Everything runs on AI credits: 500 to try on the free plan, 1,000 per month on Basic at $10, and 3,000 per month on Pro at $30, with higher credit options on both paid tiers. If you already like working visually and want the boring parts done faster, it's a strong fit. If you want to never touch a canvas, you'll still end up there.

Key features

Prompt-to-canvas agent

You describe a page or change in plain language and the agent builds editable pages, sections, copy and visuals directly in your Framer project.

Model picker

You can choose between Framer's featured models, Petal 3.1 for building and shipping, Ember 4.7 for speed, and Horizon 2.1 for more complex work.

Full manual control on the canvas

After any prompt you can refine layouts, typography, components, breakpoints, spacing, color and effects by hand, so the AI never has the final word.

CMS-aware agent

The agent can create collections, populate CMS content and keep your site organized, working on the same content your design pulls from.

AI-written code components

When you describe an interaction or live feature, the agent can build a code component that you review, refine and keep tied to your design system.

Developer extension points

Framer documents Plugins, a Server API, Fetch, code Components and Overrides, so developers can extend sites beyond what the agent generates.

Best for

  • designers who want AI drafts but final say on every pixel
  • small teams shipping marketing sites and landing pages
  • founders who need a CMS-backed site without a front-end hire
  • developers adding custom interactions via code components

Skip if

  • anyone building a full web app with auth and a backend, since this is a website builder first
  • content-heavy sites on a tight budget, because Basic caps you at 2 CMS collections
  • people who want a hands-off generator and never plan to open a design canvas

Pros & cons

Pros

  • Agent output lands as editable canvas layers, so you can switch between prompting and manual design at any point
  • Model choice (Petal 3.1, Ember 4.7, Horizon 2.1) lets you trade speed against capability per task
  • The agent works across canvas, CMS and code components rather than only generating layouts
  • Basic at $10/mo includes a free custom domain, 50 GB bandwidth, built-in SEO and 2x credits in the first month
  • The free plan gives you 500 AI credits to test the agent before paying anything

Cons

  • Every AI action draws from a credit pool, and heavy iteration on 1,000 credits/month on Basic can run dry quickly
  • Basic limits you to 2 CMS collections, which is tight for a blog plus docs plus case studies
  • Localization is a paid add-on rather than included on Basic
  • The featured models are Framer-branded names, and the source doesn't explain how they differ beyond one-line labels

Pricing

TierPriceIncludes
Free$0500 AI credits to try, free Framer domain, 1 GB bandwidth, design pages
Basic$10/mo (yearly billing)Creative personal sites, 1,000 AI credits/month with higher options up to 15,000, free custom domain, 2x credits first month, 2 CMS collections, 50 GB bandwidth, built-in SEO, use your own domain, localization as add-on
Pro$30/mo (yearly billing)Growing professional sites, 3,000 credits/month with higher options up to 30,000

Frequently asked questions

Is Framer AI free to use?

Yes, there's a $0 plan with 500 AI credits to try, a free Framer domain and 1 GB bandwidth. You'll need Basic at $10/mo for a custom domain and a monthly credit allowance.

What's the difference between the Basic and Pro plans?

Basic is $10/mo for creative personal sites, starting at 1,000 AI credits a month and 2 CMS collections. Pro is $30/mo for growing professional sites and starts at 3,000 credits a month, with options going up to 30,000.

Which AI model should I pick in Framer?

Framer positions Ember 4.7 as fast and efficient, Petal 3.1 as the one that builds and ships, and Horizon 2.1 for complex work. Ember is the sensible default for quick edits, and Horizon makes more sense for larger multi-section changes.

Can Framer AI write custom code?

Yes, the agent can build code components for interactions or live features, like the ImageSlider in Framer's demo. That's closer to v0 than to a classic no-code builder, though the components live inside your Framer site.

How is Framer AI different from Webflow?

Both are visual site builders with a CMS, but Framer's pitch centers on a chat agent that edits the canvas, CMS and code components directly. Webflow tends to suit teams that want deeper structural control over their markup.

How Framer AI compares

Framer AI vs Webflow

Webflow gives you more granular control over site structure, while Framer is faster when you want an agent to draft and edit pages for you.

Framer AI vs v0 by Vercel

v0 is the better pick if you want React code you own and deploy yourself, but Framer wins if you want a visual canvas, CMS and hosting in one place.

Framer AI vs Lovable

Lovable aims at full apps from a prompt, whereas Framer is narrower and better for marketing sites where design polish matters more than backend logic.

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