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Frase

Frase

SEO content briefs powered by AI.

From $15/moWriting & ContentMarketing & SEO
Visit frase.ioCompare
+20.3%Search trend (3 mo) · DataForSEO
7,178Monthly searches
Writing & ContentPrimary category
N/ANo reviews yet

About Frase

Frase's site doesn't say who founded it or when, so there's no garage story to tell. What it does say is why the product looks the way it does today. The whole pitch rests on one observation: "People search on Google and ask AI. You need to win both." In the team's view, most sites are built to win one of those and are invisible in the other, and "you usually find out from a prospect, weeks late." That frustration is the closest thing to an origin story on the page. It also explains why Frase now calls itself "the content operating system for AI search" instead of just another SEO writing tool.

The product follows that thinking from start to finish. Frase runs what it calls the whole content loop: audit, research, writing, publishing and hosting. The Site Audit scores each page for Google and for AI answers, gives you a readiness number out of 100, and ranks fixes by value. Then the AI Agent drafts content in your brand voice, either learned from your existing pages or set by you in the Brand Hub. Finished pages publish to WordPress, Webflow, Sanity or Wix, or to Frase's own FraseCMS. After that, Content Guard checks your rankings and AI mentions every day and writes a fix when a page slips. You choose how much runs on its own. The autonomy setting goes from "nothing ships until you approve it" to letting Frase publish by itself. If you work in AI tools already, there's an MCP server, CLI and API so you can run Frase from Claude or Cursor.

Our take: this is an ambitious, opinionated tool. It's a good fit if you believe AI citations matter as much as blue links and you want one place that finds the gap, writes the page and watches it afterward. Pricing starts at $15/mo, and the 7-day free trial doesn't need a credit card. The 4.8/5 rating across 500+ G2 and Capterra reviews suggests the core works. The tradeoff is scope. If all you want is a content score next to your draft, a narrower tool like Surfer SEO will feel lighter. Treat the GEO and AI Visibility features as useful signals, not guarantees, because AI search is still a moving target for everyone.

Key features

Site Audit with readiness scoring

Frase checks your site page by page, scores each page for search and AI answers on a 100-point readiness scale, and puts the most valuable fixes first.

AI Agent with Brand Voice

The AI Agent drafts content using a voice learned from your existing pages or one you set yourself in the Brand Hub, and you can write solo, co-write or hand off the draft entirely.

GEO Optimization and AI Visibility

Frase tracks which of your pages AI tools cite, tunes content to get named in AI answers, and writes the pages those answers are missing.

Content Guard

Content Guard checks your Google rankings and AI mentions every day, catches decay such as a page sliding from #3 to #7, and drafts the fix for you to approve.

Publishing with an autonomy dial

Frase publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS, and you decide whether it ships pages on its own or holds everything for review.

MCP server, CLI and API

You can run Frase from Claude, Cursor or any MCP-compatible tool, which puts research and drafting inside the AI tools you already use.

Best for

  • SEO teams worried about losing traffic to AI answers
  • content marketers who want audit, writing and publishing in one tool
  • agencies managing content across many client sites
  • teams publishing in multiple languages (70+ supported)
  • developers who want SEO workflows inside Claude or Cursor via MCP

Skip if

  • Skip this if you publish on a CMS outside WordPress, Webflow, Sanity and Wix, since those are the only listed direct integrations besides FraseCMS.
  • Skip this if you just want a content score next to your draft. Most of the platform covers auditing, hosting and monitoring you won't use.
  • Skip this if your content isn't meant to rank or get cited, because nearly every feature is built around Google and AI search performance.

Pros & cons

Pros

  • It covers the full loop, from site audit through drafting, publishing and daily rank monitoring, so you don't have to stitch together three tools.
  • Content Guard writes the fix when a page slips instead of only alerting you, which saves real time on content decay.
  • The autonomy dial is a smart design choice: you can keep every page under review or let Frase publish on its own.
  • MCP server, CLI and API access mean you can run Frase from Claude or Cursor, which few SEO content tools offer.
  • Native writing in 70+ languages, not translation, is a strong selling point for international teams.

Cons

  • The 7-day free trial is short for an SEO tool, since you can't see ranking changes from your edits in a week.
  • Direct publishing covers only WordPress, Webflow, Sanity and Wix, plus FraseCMS. Ghost, HubSpot or Contentful users aren't served out of the box.
  • The site doesn't name which LLMs AI Visibility tracks, so you'll need to sign up to see what 'AI mentions' actually covers.
  • GEO optimization is new territory. There's no published evidence on the homepage of how much it raises AI citations, beyond one user testimonial.

Pricing

TierPriceIncludes
Starting plan$15/moEntry point to the Frase platform. 7-day free trial, no credit card required. See frase.io for the full tier breakdown.

Frequently asked questions

How much does Frase cost?

Frase starts at $15/mo. There's a 7-day free trial and it doesn't require a credit card.

How is Frase different from Surfer SEO?

Surfer SEO is mainly known for on-page content scoring, while Frase also hosts content on FraseCMS, monitors rankings daily with Content Guard and tracks AI citations. If you only need a scoring editor, Surfer is the lighter choice.

Can Frase publish content without me approving it?

Yes, if you set it up that way. The autonomy setting goes from full review, where nothing ships until you approve it, to Frase publishing to WordPress, Webflow, Sanity or Wix on its own.

Does Frase work with Claude or Cursor?

Yes. Frase offers an MCP server, CLI and API, so you can run it from Claude, Cursor or any other MCP-compatible tool.

How many languages does Frase support?

Frase says it writes natively in 70+ languages instead of translating from English. That's useful compared to tools that write in English first and translate afterward.

How Frase compares

Frase vs Surfer SEO

Surfer is the simpler pick for scoring a draft against SERP competitors, while Frase goes further with hosting, daily rank monitoring and AI citation tracking.

Frase vs Semrush

Semrush is the better choice if you need broad keyword, backlink and competitor data, but Frase is more focused on actually writing, publishing and fixing the pages.

Frase vs Clearscope

Clearscope suits teams that want a clean content grading layer inside an existing workflow, whereas Frase wants to run the whole workflow itself.

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