Lofty

Lofty is built around one idea: your CRM is where the AI does the work. It doesn't bolt a chatbot onto a contact list. It runs a set of agents inside its Smart CRM. The Sales Agent acts as a virtual ISA, "working 24/7 to capture and convert more leads into appointments." The Social Agent posts for your brand and drives lead generation on social. The Homeowner Agent works your existing database as a seller pipeline with "no manual outreach or management required." If your workflow is unusual, Custom Agents let you build one for "the repetitive jobs only you do," set it up once, and leave it running inside the CRM.

Around that agent layer sits the plumbing that feeds it. Smart Plans are automated multi-step workflows that nurture leads across email, text, calls and direct mail. A Power Dialer handles outbound volume. IDX websites, available as a customizable site, a done-for-you hyperlocal build or a WordPress plugin, turn search traffic into CRM contacts. Then there's a long list of managed ad products: Google, Facebook and Microsoft campaigns, managed ChatGPT ads, Google LSA where you pay only for verified buyer calls, Lofty Blast for one-click listing ads, and "Own Your ZIP Code" farming with Facebook ads plus postcards. Every lead lands in the same CRM, which is the whole point. For technical buyers, the most interesting piece is the Lofty MCP Server, which lets you connect your own AI agents to Lofty's data and workflows instead of being stuck with only the built-in ones.

Here's the honest take. This is a real estate product, full stop. It's listed under Marketing & SEO, but if you're not an agent, team, broker or lender, there's nothing here for you. If you are, the breadth is real, and the support setup (over 50 live training sessions a week, phone and email seven days a week, guided data migration) suggests Lofty expects to hold your hand through a fairly big system. The catch: the pricing page we pulled didn't show any tiers, and the site doesn't explain which managed ad services are bundled versus billed separately. Expect a sales conversation before you know what you'll pay.