Lofty

About Lofty

Lofty is an AI-powered CRM and marketing automation platform built specifically for real estate agents, teams, and brokerages. Formerly known as Chime, the platform centralizes lead management, client communication, and marketing workflows into a single system designed to reduce the manual work involved in running a real estate business. Its AI layer handles tasks such as lead scoring, automated follow-up messaging, and behavioral tracking, giving agents a clearer picture of which prospects are most likely to convert and when to engage them. The platform's core use cases include lead capture from multiple sources, automated drip campaigns, pipeline management, and transaction coordination. Lofty integrates with major real estate portals and advertising channels, pulling leads into a unified inbox and triggering follow-up sequences based on prospect activity. The AI assistant can initiate and maintain text and email conversations with leads autonomously, escalating to the agent when a prospect shows strong buying or selling intent. Additional features include an IDX website builder, team collaboration tools, and reporting dashboards that track lead sources, agent performance, and conversion rates across the pipeline. Lofty is aimed at individual agents who want to systematize their follow-up process, as well as larger teams and brokerages that need to manage lead distribution and monitor agent activity at scale. The platform positions itself as an all-in-one solution rather than a point tool, meaning users are expected to consolidate several functions — website, CRM, marketing automation, and communication — within a single subscription. Pricing is not publicly listed on the website and appears to be quote-based, varying by team size and feature requirements, which places it in a mid-to-enterprise tier rather than an entry-level tool. Prospective users are directed to request a demo to receive specific pricing details.

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