Recraft

About Recraft

Recraft is an AI-powered design tool that generates both vector and raster images, giving designers and brand teams a single environment for producing visual assets in multiple formats. Unlike most AI image generators that output only raster files, Recraft can produce editable SVG files, making it practical for work that requires scalable graphics such as logos, icons, illustrations, and UI elements. Users can generate images by entering text prompts, then refine results through style controls, color palette settings, and iterative editing within the platform. The tool is built around consistency, which is one of its more distinctive characteristics. Teams can define a visual style or brand kit and apply it across multiple generations, reducing the variation that typically makes AI-generated assets difficult to use in professional contexts. This makes Recraft useful not just for one-off image creation but for building cohesive sets of visuals that share a recognizable look. Supported output styles include flat illustrations, realistic imagery, icons, and several others, giving users flexibility depending on the project type. Recraft is aimed primarily at product designers, brand designers, marketing teams, and startups that need design assets without the overhead of commissioning custom illustration work for every project. It sits somewhere between a generative AI tool and a lightweight design application, appealing to users who want more control than a basic image generator provides but do not need the full complexity of a vector editing suite like Illustrator. The platform operates on a credit-based or subscription model, with a free tier available that allows limited generations and paid plans that unlock higher usage, additional style options, and team collaboration features. Its combination of SVG output, style consistency, and brand controls makes it a more production-oriented option than many competitors in the AI image generation space.

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