Reflect

Reflect

Note-taking app with AI baked in.

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About Reflect

Picture your Monday: three meetings, a podcast you half-listened to, and a few articles you meant to come back to. With Reflect, you start the day on today's daily note, jot meeting notes as they happen, backlink the people and projects you mention, and clip the article with the Chrome extension on Mac so the source link sits right next to the quote you saved. At the end of the day you ask the AI assistant to list key takeaways and action items from your meeting notes, and the answers link back to the notes they came from. That loop is what Reflect is built for, and it's the reason it's worth a look.

The current version is a different animal from the Reflect many people remember. It's now an open-source note-taking app that stores your notes as local Markdown files in a folder you choose. Sync runs through iCloud Drive or Git rather than a proprietary cloud, and the code is on GitHub. The Mac app is free with no subscription required, while the iPhone and iPad app needs a paid subscription, with local pricing shown on the App Store. The AI features are optional and bring-your-own-key: requests go directly to your provider, and that usage is billed by them, not by Reflect. Notes you mark private are excluded from AI access, which is a thoughtful touch if your journal and your work notes share a folder.

The tradeoff is reach. Everything on the site points to Apple hardware: Mac, iPhone and iPad. There's no mention of Windows, Linux, Android or a web client, and the Chrome clipper is Mac-only. If you live entirely in Apple's world and want a fast, simple daily-notes habit with backlinks and files you actually own, Reflect is a strong pick. If you need cross-platform access or team collaboration, you'll hit walls quickly. Existing users should also note that Reflect Classic is still maintained alongside the new app, and paid Classic subscribers get one year of the iPhone and iPad app free.

Key features

Daily notes

Every session opens on today's note, so capturing meetings, ideas and to-dos becomes a habit instead of a filing decision.

Backlinked notes

You link notes to each other to form a graph of ideas, which makes past people, projects and topics easy to resurface.

Local Markdown files

Your notes live as Markdown in a folder you choose, and you sync them yourself through iCloud Drive or Git.

Bring-your-own-key AI assistant

Connect your own API key to ask your notes questions with answers linked to source notes, summarize text, pull action items from meetings, fix grammar and save custom prompts.

Instant capture

You can save web clips with their source links through the Mac Chrome extension, record audio memos, and transcribe voice notes with your transcription provider.

Open source codebase

The app's code is published on GitHub, so you can inspect how it handles your files and data.

Best for

  • Mac and iPhone users building a daily journaling habit
  • knowledge workers logging meetings, books and podcasts
  • people who want plain Markdown files they own
  • developers comfortable syncing notes with Git
  • privacy-minded note takers who want AI on their own API key

Skip if

  • Skip this if you use Windows, Linux or Android, since only Mac, iPhone and iPad apps are offered
  • Skip this if you need shared workspaces or team collaboration, because nothing on the site mentions multi-user features
  • Skip this if you want AI that works out of the box, since every AI feature needs your own API key and separately billed provider usage

Pros & cons

Pros

  • The Mac app is free with no subscription required, which is rare for a polished notes app
  • Notes are local Markdown files in a folder you choose, so there's no lock-in
  • AI answers link back to the source notes, so you can verify what the assistant tells you
  • Notes marked private are excluded from AI access, a sensible default for mixed personal and work notes
  • Paid Reflect Classic subscribers get one year of the iPhone and iPad app free without cancelling Classic

Cons

  • Apple-only: no Windows, Linux, Android or web client is mentioned anywhere
  • The Chrome extension for web clipping only works on Mac
  • There's no built-in sync service, so you're on iCloud Drive or Git, and Git sync isn't friendly for non-technical users
  • Running two products, Reflect Classic and the new open-source app, makes it unclear which features live where

Frequently asked questions

Is Reflect free?

The Mac app is free with no subscription required. The iPhone and iPad app needs a paid subscription, with the listing showing a starting price of $15/mo and local pricing on the App Store.

Do I have to pay extra for the AI features?

Yes, AI usage is billed separately by your provider because you connect your own API key. Reflect sends requests directly to that provider rather than reselling access like Notion AI does.

How does Reflect compare to Obsidian?

Both store local Markdown files and support backlinks, but Obsidian runs on Windows, Linux and Android too. Reflect is the simpler, Apple-focused option with daily notes and AI built into the core experience.

How do my notes sync between devices?

You pick one of 2 options: iCloud Drive or Git. Your notes stay in a folder you choose rather than on Reflect's servers.

What happens to my Reflect Classic account?

Classic is still maintained, and you can import a copy of your notes into the new app without changing the originals. Paid Classic subscribers get 1 year of the iPhone and iPad app free, and claiming it doesn't cancel Classic.

How Reflect compares

Reflect vs Obsidian

Obsidian wins if you need cross-platform support or plugins, while Reflect is the cleaner choice if you're all-in on Apple and want daily notes plus AI without tinkering.

Reflect vs Bear

Bear is a lovely Apple-only writing app, but Reflect is stronger for connected thinking thanks to backlinks, AI answers linked to your notes and plain Markdown files in your own folder.

Reflect vs Notion

Notion is better for team wikis and databases, whereas Reflect is a faster, more private personal notebook where your files never have to leave your devices.

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