
Synthesia
AI video creation with avatars.
About Synthesia
Synthesia's site doesn't tell a founder story. There's no origin anecdote, no garage, no 'we got frustrated filming training videos.' What it does show is who the company has chosen to build for, and that tells you nearly as much. The navigation is organized around Learning & Development, HR, Sales Enablement, Compliance Training and SOP videos. It claims trust from "90% of the Fortune 100" and over 2,000,000 users. It also links to dedicated Responsible AI and AI Research pages. This is a company that decided early its customer is the corporate training department, not the TikTok creator, and the product reflects that choice everywhere.
The core is still AI avatar video. You write a script, or hand the AI Video Assistant a prompt, link, file or PowerPoint, and it produces a narrated video with a presenter in 140+ languages. The newest model, Syren, is billed as "our most advanced AI video model yet." You can create a personal avatar from a single photo, put stock avatars in branded outfits and backgrounds, or build 3D, comic, anime and claymation characters. Existing videos can be translated into 130+ languages with voice cloning and lip-sync. The enterprise focus shows up in the extras: quizzes, branching scenarios and calls to action inside videos, plus easy export into an LMS, which is exactly what the featured L&D reviewer praises.
The more interesting bet is Sessions. These are live, interactive avatars you can talk to: practice a cold call with "Marcus, Head of Sales," handle manager feedback with "Laura," or run conversational surveys at scale. Add an API for programmatic video creation, dubbing and real-time interactive avatars, plus MCP documentation, and Synthesia is clearly trying to be the video layer for corporate training rather than just a talking-head generator. If that's your world, it's a strong fit. If you want edgy creative video, you'll feel the corporate gravity.
Key features
AI avatars and personal avatars
You can pick from hundreds of stock avatars with customizable outfits and backgrounds, or create an avatar of yourself from a single photo.
AI Video Assistant and PPT to Video
It turns a prompt, link, file or PowerPoint deck into an editable, on-brand narrated video in minutes.
Dubbing and translation
Existing videos can be translated into 130+ languages with voice cloning and lip-sync, while new avatar videos support 140+ languages.
Interactive video
You can add calls to action, branching scenarios and built-in quizzes so viewers respond instead of just watching.
Sessions for roleplay and surveys
Real-time avatars run practice conversations like cold calls and manager feedback, and they can also collect answers through conversational surveys.
API and MCP
The API lets you create videos programmatically, dub through code and build interactive avatar products, with separate documentation for MCP.
Best for
- L&D teams producing compliance and technical training
- HR teams localizing onboarding into many languages
- sales enablement leads running roleplay practice
- companies converting slide decks into narrated video
- developers building avatar video into their own product
Skip if
- Skip it if you're making entertainment or creator content, because the templates, use cases and features all point at corporate training.
- Skip it if you need a real human on camera, since the whole product is built around synthetic avatars and voices.
- Skip it if you only record occasional screen walkthroughs, because a $22/mo starting price is a lot for a simple recorder.
Pros & cons
Pros
- Language coverage is broad: 140+ languages for new videos and 130+ for translating existing ones with voice cloning and lip-sync.
- Interactive features like branching scenarios and built-in quizzes make it more useful for training than plain avatar generators.
- Sessions roleplays with avatars that "push back" are a real differentiator for sales and manager training.
- There's a free start with no credit card required, so you can test output quality before paying.
- The API covers creation, dubbing and real-time interactive avatars, which is rare depth for this category.
Cons
- The homepage barely covers practical limits such as maximum video length, render times or avatar counts, so you'll learn most of that after signup.
- Translation covers 130+ languages versus 140+ for creation, so not every voiceover language is available for dubbing existing footage.
- The product is sprawling: Video, Sessions and API are separate product lines with their own documentation and API pricing, which adds overhead for small teams.
- The positioning is heavily enterprise, with demos and Fortune 100 messaging front and center, which can feel heavy if you're a solo founder.
Pricing
| Tier | Price | Includes |
|---|---|---|
| Free | $0 | Get started for free with no credit card required. |
| Paid | From $22/mo | Starting paid plan for AI avatar video creation. |
| Enterprise | Contact sales | Book a demo for enterprise needs. |
Frequently asked questions
How much does Synthesia cost?
Paid plans start at $22/mo. You can also get started for free with no credit card required, and enterprise teams can book a demo.
How many languages does Synthesia support?
You can create avatar videos with voiceovers in 140+ languages. Translating existing videos supports 130+ languages with voice cloning and lip-sync.
Can I make an avatar of myself?
Yes. Personal Avatars can be created from a single photo, and the Avatar Builder also makes 3D, comic, anime or claymation characters.
How is Synthesia different from HeyGen?
Both generate AI avatar videos, but Synthesia leans harder into corporate training with quizzes, branching scenarios, LMS-friendly exports and live roleplay Sessions. HeyGen is often the more natural pick for marketing and creator content.
Does Synthesia have an API?
Yes. The Synthesia API covers programmatic video creation, dubbing and real-time Interactive Avatars, and there's separate MCP documentation for connecting AI agents.
How Synthesia compares
Synthesia vs HeyGen
HeyGen is the closest avatar video rival, but Synthesia's interactive training features and roleplay Sessions make it the better fit for L&D and HR.
Synthesia vs Colossyan
Colossyan also targets workplace training, so pick Synthesia if you want broader language coverage, an API and live conversational avatars in one product.
Synthesia vs Loom
Loom is simpler and better if you want your real face on quick screen recordings, while Synthesia makes sense when you need scripted, translatable videos without filming anyone.
Reviews
Sign in to leave a review.
No reviews yet, be the first.
More like SynthesiaAll video tools
CapCut AIcapcut.comFree planAI features in CapCut editor.Video+13.8% search trend, 3 moNo reviews yet
Veedveed.ioFree planAI video editor in your browser.Video+4.5% search trend, 3 moNo reviews yet
Filmorafilmora.wondershare.comFree planVideo editor with AI features.Video+6.6% search trend, 3 moNo reviews yet
Hailuo AIhailuoai.comFree planFree Chinese AI video generator.FeaturedVideo+58.8% search trend, 3 moNo reviews yet
Loom AIloom.comFree planAI screen-recording editor.VideoProductivity-13.1% search trend, 3 moNo reviews yet
Kling AIkling.aiFree planCinematic AI video.Video+30.1% search trend, 3 moNo reviews yet