Tavus

Tavus

Personalized AI video at scale.

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About Tavus

Tavus builds the whole video agent stack itself. Instead of putting a talking avatar on top of a chatbot, it trains its own foundational models (the site lists Phoenix-4.5, Raven-1, Sparrow-2 and a preview of Griffin) and splits each agent, which it calls a PAL, into parts. There's a Face that reacts and emotes in real time, a Voice with human rhythm and inflection, Eyes that read your expressions and surroundings, and Ears that pick up tone and hesitation and can tell "the difference between a pause and a finished thought." On top of that sits a personality layer with rules, memory across conversations, a knowledge base you upload, and either Tavus's hosted LLMs or one you bring yourself.

That mechanic is the point. Most avatar tools render a video from a script. Tavus is built for live, two-way conversation, and its headline claim reflects that: 48% of people in its test thought Griffin was a real person, which the company calls the first pass of a real-time video Turing test. The agent can also do things during the call. It presents slide decks by itself, generates charts, quizzes and scheduling pages on screen with Magic Canvas, opens your product in a browser and clicks through it, and joins Zoom, Google Meet or Teams calls as an on-camera participant.

You can get in three ways. Developers use the API, which Tavus says is used by 150,000+ developers. Non-technical teams can use PAL Maker, a no-code builder with a guide named Charlie that walks you through it. Larger companies can book a fully managed Enterprise build. The listed use cases are specific: AI SDRs, healthcare agents, interview agents and L&D agents. The free consumer tier gives you a feel for the experience, but at 15 minutes of voice and video it's a demo, not a working allowance. If you're weighing Tavus for a product, the real question is whether the developer API fits your latency and cost budget. The pages we reviewed don't settle that.

Key features

Real-time conversational video models

Tavus runs its own model lineup, including Phoenix-4.5, Raven-1, Sparrow-2 and the Griffin preview, so its agents can see, hear and respond face to face as the conversation happens.

Video call participation

A PAL can join Zoom, Google Meet or Teams as an on-camera participant that sees and hears the room and takes its turn in real time.

Magic Canvas and Presentation Mode

Your PAL can talk through a slide deck by itself or generate charts, multiple choice questions and scheduling pages on screen mid-conversation.

Browser use

PALs can open your product in a browser, share their screen and click through it to guide someone through it live, which is the core of the product demo and onboarding use case.

Knowledge base, memory and bring-your-own LLM

You upload documents for grounded answers, the PAL remembers past conversations, and you can choose a hosted model or plug in your own LLM.

PAL Maker no-code builder

PAL Maker lets you create and launch a PAL in minutes without engineering, using a guided setup with the Charlie assistant.

Best for

  • developers adding live video agents to a product
  • sales teams testing an AI SDR that can demo on camera
  • L&D and training teams that want interactive video tutors
  • recruiting teams running first-round interview agents
  • enterprises that want a fully managed avatar agent build

Skip if

  • skip it if you just need scripted, pre-rendered avatar videos, because the live conversational stack is more than you'll use
  • skip it if you need a free plan with real usage, since the free tier caps voice and video at 15 minutes
  • skip it if your deal depends on confirmed healthcare compliance, because the pages we reviewed advertise Healthcare Agents without stating certifications

Pros & cons

Pros

  • Tavus builds its own models instead of wrapping someone else's, and the Griffin test result (48% thought it was a real person) shows it's pushing on realism
  • Agents can act during a call: present decks, generate on-screen UI with Magic Canvas, browse your product and join Zoom, Meet or Teams calls
  • Turn-taking gets real attention, with the Ears component built to tell a pause from a finished thought, which is where most voice agents feel robotic
  • You can bring your own LLM, so you aren't stuck with Tavus's hosted models for reasoning quality or cost
  • Three entry points (API, no-code PAL Maker, managed Enterprise) mean a non-technical team can prototype before engineering commits

Cons

  • The free PALs tier includes only 15 minutes of voice and video, which runs out after one or two real test conversations
  • The pricing text we reviewed only showed the free consumer tier, so you'll have to look further to find developer API rates
  • Griffin, the model behind the Turing test claim, is labeled Preview, so the most realistic version may not be what you ship with today
  • The site mixes a consumer AI companion product with a developer platform, which makes it harder to tell what's built for business deployments

Pricing

TierPriceIncludes
Free (PALs)$0/moUnlimited messaging, 15 minutes of voice and video, no upfront payment
EnterpriseCustom (book a demo)Bespoke, fully managed PAL deployments designed, built, tuned and scaled by the Tavus team

Frequently asked questions

How is Tavus different from Synthesia or HeyGen?

Synthesia and HeyGen are best known for generating avatar videos from scripts, while Tavus is built around live, two-way video conversations. Its PALs see, hear and respond in real time, and can even join a Zoom or Google Meet call.

Is there a free plan?

Yes. The free PALs plan costs $0/mo with no upfront payment and includes unlimited messaging plus 15 minutes of voice and video.

Do I need to code to build a PAL?

No. PAL Maker is a no-code builder that Tavus says lets you launch a PAL in minutes, while the Developer API is there if you want deeper customization.

Can I use my own language model?

Yes. Tavus offers a range of hosted LLMs, or you can bring your own, which helps if you've already standardized on a provider like OpenAI or Anthropic.

What is Griffin?

Griffin is Tavus's newest model, currently in preview. Tavus reports that 48% of people in its test thought it was a real person, and calls it the first model to pass a real-time video Turing test.

How Tavus compares

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