Apollo AI vs Clay

Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.

Apollo AI and Clay compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Apollo AI is the more searched of the two: about 18,786 searches a month against 8,537 for Clay, roughly 2 times as many. Both are listed as freemium.

Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.

Tagline
AI prospecting + outbound.
AI-powered GTM data platform.
Pricing
Free plan
Free plan
Starting price
$49/mo
$149/mo
Search trend (3 mo)
+42.6%
-7.0%
Rating
No reviews yet
No reviews yet
Upvotes
N/A
N/A
Verified
Categories
Sales
Sales, Marketing & SEO, Data & Analytics
Website
apollo.io
clay.com

More about Apollo AI

AI prospecting + outbound.

Read the Apollo AI review

More about Clay

AI-powered GTM data platform.

Read the Clay review

Frequently asked questions

Apollo AI or Clay, which is better?
Neither is better in general. Apollo AI is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
Is Apollo AI or Clay cheaper?
Both are listed as freemium. Exact tier prices are on each tool's own page, taken from the vendor's pricing page.