12 best Clay alternatives
Looking for tools like Clay? Here are the top sales AI tools, ranked by monthly searches for each tool’s name.
These are 12 alternatives to Clay, drawn from the same sales category. The closest by search demand are HubSpot AI, Salesforce Einstein and Zendesk AI. HubSpot AI is the most searched of them, at roughly 1,307 searches a month for its name. They are ordered by that same measure rather than by preference, so the list does not change because someone paid for it.
6 of them are free, open source, or have a free tier. Each entry links to its own page, where the features, pricing tiers, and the things it is genuinely not good at are set out. If you are weighing two of them specifically, the comparison pages put them side by side on pricing and real search demand.
Top 12 alternatives
1. HubSpot AIhubspot.comFree planAI features in HubSpot.SalesMarketing & SEO-36.8% search trend, 3 moNo reviews yet
2. Salesforce Einsteinsalesforce.comPaidAI built into Salesforce.Sales-5.9% search trend, 3 moNo reviews yet
3. Zendesk AIzendesk.comPaidAI agents in Zendesk Suite.Chatbot & AssistantsSalesN/ANo reviews yet
4. Semrush AIsemrush.comPaidAll-in-one SEO suite with AI.Marketing & SEON/ANo reviews yet
5. Intercom Finintercom.comPaidAI customer service agent.Chatbot & AssistantsSales+23.5% search trend, 3 moNo reviews yet
6. Snowflake Cortexsnowflake.comPaidAI inside Snowflake data cloud.Data & Analytics+40.5% search trend, 3 moNo reviews yet
7. Apollo AIapollo.ioFree planAI prospecting + outbound.Sales+42.6% search trend, 3 moNo reviews yet
8. Apollo.ioapollo.ioFree planAI sales engagement & data.Sales-30.5% search trend, 3 moNo reviews yet
9. Klaviyo AIklaviyo.comPaidAI for ecommerce email.Marketing & SEOSalesN/ANo reviews yet
10. ManyChatmanychat.comFree planAI chat marketing for Instagram, WhatsApp.Marketing & SEOChatbot & Assistants+30.7% search trend, 3 moNo reviews yet
11. InVideoinvideo.ioFree planAI video creation for marketers.VideoMarketing & SEO+6.7% search trend, 3 moNo reviews yet
12. Opus Clipopus.proFree planLong videos to viral shorts with AI.VideoMarketing & SEO+21.1% search trend, 3 moNo reviews yet
Side by side: Clay vs alternatives
Frequently asked questions
- What is the best alternative to Clay?
- By monthly search demand the leading alternatives are HubSpot AI, Salesforce Einstein and Zendesk AI. Which one fits depends on what you need Clay for. Open each for its features and limitations.
- Is there a free alternative to Clay?
- Yes. HubSpot AI, Apollo AI and Apollo.io are free, open source, or offer a free tier.
- How were these Clay alternatives chosen?
- They share at least one category with Clay and are ranked by the average monthly Google searches for each tool's name. It is a measure of demand, not an editorial ranking.
Why look for an alternative to Clay?
- Clay pricing or limits do not fit your use case
- You want a free tier, an open-source licence, or a self-hosted option
- You need features Clay does not offer
- You are evaluating several sales tools before committing