Apollo.io vs Clay
Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.
Apollo.io and Clay compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Apollo.io is the more searched of the two: about 37,993 searches a month against 8,537 for Clay, roughly 4 times as many. Both are listed as freemium.
Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.
Frequently asked questions
- Apollo.io or Clay, which is better?
- Neither is better in general. Apollo.io is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
- Is Apollo.io or Clay cheaper?
- Both are listed as freemium. Exact tier prices are on each tool's own page, taken from the vendor's pricing page.