Clay vs Semrush AI

Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.

Clay and Semrush AI compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Clay is the more searched of the two: about 8,537 searches a month against 388 for Semrush AI, roughly 22 times as many. Clay is listed as freemium; Semrush AI as paid.

Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.

Tagline
AI-powered GTM data platform.
All-in-one SEO suite with AI.
Pricing
Free plan
Starting price
$149/mo
$139.95/mo
Search trend (3 mo)
-7.0%
N/A
Rating
No reviews yet
No reviews yet
Upvotes
N/A
N/A
Verified
Categories
Sales, Marketing & SEO, Data & Analytics
Marketing & SEO
Website
clay.com
semrush.com

More about Clay

AI-powered GTM data platform.

Read the Clay review

More about Semrush AI

All-in-one SEO suite with AI.

Read the Semrush AI review

Frequently asked questions

Clay or Semrush AI, which is better?
Neither is better in general. Clay is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
Is Clay or Semrush AI cheaper?
Clay is listed as freemium and Semrush AI as paid. Tier prices are on each tool's own page.