Clay vs Zapier

Side by side on what is actually measured: monthly searches for each name, the 3-month trend, and pricing. A cell is highlighted only where one tool is genuinely ahead.

Clay and Zapier compared on the figures this directory actually measures: pricing, category, and real monthly search demand for each name. Clay is the more searched of the two: about 8,537 searches a month against 2,624 for Zapier, roughly 3 times as many. Both are listed as freemium.

Search volume says how many people look for a tool by name, which is a reasonable proxy for how established it is. It says nothing about which one suits your work. The table below sets out what each is for, and each tool's own page covers its features, pricing tiers and the cases it handles badly.

Tagline
AI-powered GTM data platform.
Automation across 7,000+ apps with AI.
Pricing
Free plan
Free plan
Starting price
$149/mo
$19.99/mo
Search trend (3 mo)
-3.7%
-28.4%
Rating
No reviews yet
No reviews yet
Upvotes
N/A
N/A
Verified
Categories
Sales, Marketing & SEO, Data & Analytics
Productivity, AI Agents
Website
clay.com
zapier.com

More about Clay

AI-powered GTM data platform.

Read the Clay review

More about Zapier

Automation across 7,000+ apps with AI.

Read the Zapier review

Frequently asked questions

Clay or Zapier, which is better?
Neither is better in general. Clay is searched for more often, which reflects how established it is rather than how well it would suit you. Compare them on the table below and on what each one is specifically not good at, which is on their individual pages.
Is Clay or Zapier cheaper?
Both are listed as freemium. Exact tier prices are on each tool's own page, taken from the vendor's pricing page.